Bradford Kelleher

Bradford Kelleher reinvented the Metropolitan Museum of Art's gift shop and merchandise marketing program in the 1960s. He also served as the vice president of the Met from 1978 until 1986. His ideas for marketing the Met's gift shops and collectible reproductions have been mimicked by other museums and nonprofit institutions worldwide. He actively worked at the Metropolitan Museum of Art from 1949 until his retirement in 1986. He continued with the Met as a consultant from 1986 until 2007.

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