Urmila Asher

Urmila Asher

Indian chef and business owner

📍 Mumbai, Maharashtra India

Public Career & Background Dossier

Urmila Jamnadas Asher, popularly known as Gujju Ben and Urmila Baa, was an Indian chef, influencer, and small business owner. She became known for her small business Gujju Ben Na Nasta, which sold pickles and homemade foods, and for her YouTube videos during and after the COVID-19 pandemic. She competed in MasterChef India – Hindi season 7, where she placed 16th but became known for competing at the age of 78. She was named to the Forbes 50 over 50: Global in 2025.

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