James E. Reveley

James E. Reveley was an American mortician, dentist, and consumer advocate for the regulation of the American funeral industry. Through the 1970s, he helped push the Texas Legislature to overhaul the funeral industry's oversight body, eliminate antiquated laws requiring embalming, and pass ground-breaking legislation to protect grieving consumers from exploitative practices. Following his success in Texas, Reveley continued his fight at the national level helping the Federal Trade Commission's Funeral Rule overcome industry opposition and survive congressional veto, transforming the way the fu

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